Mark Greiff on Mad Men

It’s a commonplace that portrayal of the past can be used to criticise the present. What of those cases in which criticism of the past is used to congratulate the present? I suppose it does at least expose what’s most pompous and self-regarding in our own time: namely, an unearned pride in our supposed superiority when it comes to health and restraint, the condition of women, and the toleration of (some) difference in ethnicity and sexuality. Mad Men flatters us where we deserve to be scourged. As I see it, the whole spectacle has the bad faith of, say, an 18th-century American slaveholding society happily ridiculing a 17th-century Puritan society – ‘Look, they used to burn their witches!’ – while secretly envying the ease of a time when you could still tie uppity women to the stake. If we’ve managed to become less credulous about advertising, to make it more normal and the bearer of more reasonable expectations, perhaps in 50 years’ time viewers will look back on the silly self-congratulatory subtexts of Mad Men, shake their heads, and be grateful that gender and sexual tolerance have likewise been normalised.